Some folks may raise their eyebrows at the title of our latest course, Introduction to Church Marketing — after all, isn’t marketing something sales-y people do, or companies trying to sell services or products? Well, as Jake Dell points out, the opening sentences of Luke’s gospel show a pretty great example of someone selling a product and service — with a “money-back guarantee” to boot!
Marketing really is just evangelism by another name. We believe in what we’re selling, don’t we? And our “product” promises everlasting life, peace, and grace. Our marketing efforts should match our enthusiasm for our mission. If we think about marketing our churches in this way, we can see there’s a lot to learn from commercial marketing wisdom, and a lot that can be adapted for our purposes. We’ll learn what marketing means, how to do it, when and where to do it, and just how important it is.
This course is perfect for those in church leadership, both lay and clergy; it offers a wealth of knowledge and tips for getting our gospel message out and getting folks in the door. Click here for more information or to register.
The Rev. Jake Dell has worked in marketing and advertising for years and currently serves as the manager of digital advertising and sales for the Episcopal Church.